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Ascend Hotel Collection Adds to Lineup of Boutique Hotels

Industry’s major soft brand name proceeds to catch the attention of owners in search of operational independence and world-wide achieve

ROCKVILLE, Md., Might 19, 2022 /PRNewswire/ — The developing Ascend Lodge Assortment from Choice Accommodations Intercontinental, Inc. (NYSE: CHH) a short while ago included three new qualities to its global portfolio of vacation resort, boutique and historic motels: The Harborview in Port Washington, Wisconsin The Crossroads Resort – Newburgh in Newburgh, New York and the 17 West Resort in Tulsa, Oklahoma. In addition to furnishing upscale friends with the ideal respite from the hustle and bustle of each day daily life, every single of the brand’s newest additions – conveniently found inside of driving length of nearby metropolitan spots – are owned and operated by longtime Option franchise owners, further more underscoring the brand’s ongoing charm and motivation to advancement-minded hoteliers.

Ascend Hotel Collection. (PRNewsfoto/Choice Hotels International)

Ascend Lodge Assortment. (PRNewsfoto/Selection Resorts International)

“Purchaser journey tastes have progressed. Rather than bank absent annual trip days for a solitary holiday, tourists are more and more using advantage of opportunities to lengthen weekend journeys and enjoy the versatility of doing the job remotely. With additional than 200 distinctive destinations nationwide, Ascend inns offer best lodging for any getaway,” said Janis Cannon, senior vice president, upscale manufacturers, Preference Resorts. “Curious tourists seeking for their subsequent journey are not the only types turning to the Ascend model. New and current Choice owners alike seek out Ascend membership to improved place their superb upscale houses in guests’ favourite markets although tapping into the brand’s main philosophy of providing unforgettable experiences.”

Like every Ascend Hotel Selection member, The Harborview, The Crossroads Resort – Newburgh, and 17 West Resort are uniquely woven into the cloth of their surrounding communities to supply a 1-of-a-form journey working experience for attendees, when offering proprietors with increased chances in nearby markets. Options of the brand’s newest accommodations, contain:

  • The Harborview: Nestled together the shores of Lake Michigan, just 30 minutes from downtown Milwaukee and much less than a two-hour travel from state funds Madison, the 93-home Harborview hotel positions attendees steps away from Port Washington’s award-winning downtown district and best sights, including Whistling Straits Golf Training course and the region’s most popular fishing spots. Pursuing a working day of procuring or relaxing on the drinking water, company of The Harborview can unwind at the Beacon, the hotel’s onsite cafe and bar. The lodge is owned by Eric Lund and is managed by S & L Hospitality.

  • The Crossroads Lodge – Newburgh: Situated roughly two hours from downtown Manhattan in the coronary heart of the Hudson Valley, the 124-space Crossroads Resort connects travellers to the area’s top rated vineyards, orchards and outdoor points of interest, like Hudson Highlands Condition Park and Storm King State Park as nicely as Woodbury Frequent Quality Shops and Legoland. In addition to spectacular mountain views and a seasonal outside pool, company can appreciate quick accessibility to the historic Washington Headquarters downtown and area eateries overlooking the Hudson River.  The hotel is owned by Aims Newburgh Management LLC.

  • 17 West Resort: The 220-room 17 West Lodge, simply available from all key highways and the Tulsa Intercontinental Airport, places visitors at the middle of Tulsa’s famed arts and culture scene. In addition to roomy guestrooms and onsite dining at the Boulder Grill, attendees can just take edge of the property’s proximity to the well known BOK Middle, Tulsa Performing Arts Center, Oklahoma Jazz Hall of Fame, and the close by Blue Dome District, sought-right after for its lively murals, art deco-design and style architecture and local eateries. The hotel is owned by OHT IV, LLC. and managed by O’Reilly Hospitality Management, LLC., which also has possession fascination in the Yellowstone Valley Lodge, an Ascen
    d Assortment member, as well as five Cambria hotels.

In the coming months, Ascend also ideas to open up hotels in extra well known places, like Orlando, FL, and Las Vegas, NV.

“Along with continuing to welcome new franchisees to the brand relatives, we’re extremely proud to see so quite a few current Preference owners glimpse for possibilities with the Ascend Resort Selection following their achievement with other Choice brands,” reported Mark Shalala, senior vice president, franchise improvement, upscale manufacturers, Choice Accommodations. “Since the brand’s inception, we have been fully commited to aiding hoteliers just take their upscale houses to the upcoming level by expanding their worldwide achieve by way of our strong distribution channels, award-profitable loyalty system and field-main know-how – all although enabling them to retain their nearby identity and attraction. It is really just one particular of the factors, much more than a 10 years later, Ascend stays the industry’s premier tender brand name, and why guests and owners enjoy this demonstrated products.”

Ascend lodge visitors can take part in the award-winning Decision Privileges loyalty method, rated a prime resort loyalty system by both USA Today’s 10Finest Readers’ Selection Awards and U.S. Information & Entire world Report. Alternative Privileges membership is free of charge and offers rapidly rewards and exceptional member prices for people who ebook specifically at www.choicehotels.com.

All Option-branded motels are taking part in Commitment to Clean, an initiative that builds on the powerful foundation of franchisees’ longstanding dedication to cleanliness with increased education and greatest procedures for cleaning, disinfecting and social distancing. For extra data on Commitment to Clear, visit https://www.choicehotels.com/about/motivation-to-thoroughly clean-accommodations.

Ascend Lodge Collection®: Permit the Vacation spot Get to You.  
The Ascend Hotel Collection worldwide portfolio of independent vacation resort, historic and boutique inns is portion of Choice Resorts, 1 of the world’s biggest primary resort organizations. Regarded as the lodge industry’s 1st “delicate manufacturer” principle, there are a lot more than 315 Ascend Hotel Collection homes globally, which include in France, the United Kingdom, Denmark, Finland, Ireland, Norway, Spain, Sweden, Turkey, Australia, Canada, Ecuador, and all over Mexico, the Caribbean and Central The united states. Membership with the Ascend Resort Assortment permits distinct, unbiased attributes to acquire a global presence when protecting their regional attraction. For more information, visit www.choicehotels.com/ascend.

About Alternative Motels®  
Selection Resorts Worldwide, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the globe. With almost 7,000 hotels, symbolizing practically 600,000 rooms, in 35 international locations and territories as of March 31, 2022, the Preference® loved ones of resort brand names gives business enterprise and leisure tourists with a array of superior-good quality lodging choices from constrained services to complete-provider inns in the upscale, midscale, prolonged-remain and financial system segments. The award-successful Choice Privileges® loyalty application gives users benefits ranging from day to day rewards to outstanding activities. For extra data, visit www.choicehotels.com.

Forward-Looking Assertion 
This interaction features “forward-seeking statements” about potential gatherings, such as anticipated lodge openings. Such statements are subject to various threats and uncertainties, which include design delays, availability and value of funding and the other “Risk Things” explained in our Yearly Report on Sort 10-K and our Quarterly Stories on Kind 10-Q, any of which could lead to actual final results to be materially distinctive from our anticipations.

© 2022 Alternative Motels Intercontinental, Inc. All legal rights reserved.



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Source Choice Lodges Intercontinental, Inc.