100 – Travel Media Group’s Suite Spot 100th Episode Celebration

Episode Transcript

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Ryan Embree:
Welcome to the Suite Place wherever hoteliers examine in and we look at out what is trending in resort advertising and marketing. I’m your host, Ryan Embree. Hello everybody. And welcome to the 100th episode of the Suite Location. Thank you all for joining me. This is your host for the hundredth time, Ryan Embree I’m just so happy that we ultimately manufactured it to this episode. This is a extremely humbling knowledge. You know, we started out this podcast, this electronic advertising and marketing podcast back again in 2018. It is just so a lot assist from Vacation Media Group and, my teammates more than the yrs. I remember the initially episode when we ended up making an attempt to decide on the identify. We experienced, a few unique names. We landed on the Suite Spot and below we are at episode 100 four years afterwards, just some swift facts just before we get begun. And we definitely are gonna share some content material today, but this podcast is, streamed above SoundCloud, iTunes, Google Podcasts, Spotify. Now about this earlier, back again in 2021 and Stitcher as well, we’ve got around 50,000 performs and 600 followers from these web-sites. So once again, just so humbled and grateful for all of our listeners out there, wherever you are listening from. So today with episode 100, these types of a celebratory milestone, I figured what we do these days is possibly basically depend down some of my favorite and seriously the most played and popular tracks that we’ve experienced over these past a hundred episodes. We lined a large amount of subjects when it comes to lodge digital advertising and marketing. And it’s amusing to hear back to some of the first couple episodes. The issue issue in which we converse about on the Suite Spot is technological innovation is social media is status administration for, for resorts, and this know-how advanced so swiftly. So intriguing to go back again to those people 1st couple episodes, to see what we were speaking about and, and how that truly bridges to nowadays and see how a great deal matters transform. So let us start the countdown, the amount one particular. So we’re not gonna work backwards. We’re gonna start out at selection 1 and function our way down. Amount one, really episode 84, how to marketplace your hotel’s breakfast choices. And we did not foresee for this episode to be so well-liked, but it makes sense, proper? 1 of the factors I know I have talked about on this podcast, one particular of the points that really modified the most for the duration of these, these previous couple several years with the pandemic is how a lodge serves breakfast to his attendees. It is a staple. It is one thing that we’re all applied to as travelers coming to the house, observing that breakfast buffet, seeing that waffle maker, sometimes that hot breakfast, that continental breakfast and how which is genuinely adjusted, suitable? And definitely it begun with the pandemic of a health and fitness and protection difficulty of hoping to reduce near speak to amongst your visitors and your staff. But then it is variety of also in 2021, 2022 has develop into a staffing problem, suitable? A good deal of lodges however are having difficulties with this, and they are not equipped to personnel their breakfast space. They’re not equipped to retain up with the visitors that are coming in and out cleaning right after them generating guaranteed that the food stuff is staying refreshed. So, you know, this episode, we took a deep dive into indicating not only how to market your breakfast solutions, but how to established the appropriate expectations of what your breakfast offerings are now, simply because there’s just this sort of a major spectrum there of in which accommodations are at. And some of that also relies upon on where by you are found in the place, proper? We saw some components of the country, that were being a large amount slower finding back again to quote unquote standard and had limitations at their lodges. So it was harder for them to get back to that breakfast that visitor have appear to like. So if a traveler was traveling from a person location of the state to yet another position, and they have been anticipating this for the reason that all the motels in their region have been again to typical that could direct to problems. So this was a wonderful episode, tremendous, super preferred, again, kind of a surprise, but you know, when you actually sat down and consider about it, definitely not that surprising due to the fact of the heritage of the final couple several years, number two was episode 94 and this, it seriously speaks to what I talked about at the commencing of this episode, correct? The evolution of items like social media technological innovation, and how substantially that adjustments just months or, or yrs over many years, this episode was all about Instagram reels for inns, suitable? So we delight ourselves at Vacation Media Group at being at the forefront of lodge, electronic marketing and advertising. We are the professionals. And just one of the items we search for is new patterns, trends, and options, specifically when it will come to social media platforms, cuz that is what we do for inns. We companion with them. We support generate custom content for inns on destinations like Twitter, Fb, LinkedIn and Instagram, correct? We know how well-liked Instagram is, especially with the more youthful travelers, millennials and gen Z. And 1 of the issues that Instagram had just lately launched was Instagram reels. And this was a attribute that was definitely pointed at TikTok, proper? And they were attempting to probably steal some of that market place share. These were these variety of 30 to next clips that users could share on Instagram form of like Tik Toks in buy to possibly encourage things on house, endorse features, breakfast alternatives like we just talked about. So this was a new aspect that was a short while ago introduced from Instagram. And this episode was unquestionably wonderful. We introduced another person from our social product or service team on as a visitor speaker to form of stroll us by means of how to use and what some most effective techniques are for Instagram reels. Amount three was episode 80, how to market your hotel’s new renovations. Ideal? So one particular of the factors that we really targeted on throughout the pandemic for accommodations was obviously how to get extra occupancy in a time where by journey just was not going on, right? Other than out of requirement. But some resorts decided to go a completely unique route and shut down wholly to seriously do some new renovations, proper? To renovate that lobby or entirely redo their rooms or amenities. And when we got out of the pandemic, they, we experienced these nearly manufacturer new motels, renovated motels that we ended up hunting on how to market and marketplace. So we shared some seriously wonderful ways, guidelines and greatest procedures on how you can share on social media, make some exhilaration, discuss to that and your review responses, your name management, mainly because you are only new for so long. I recall that was a single of the essential phrases that we have been chatting about. New is new for just a shorter amount of money of time. So you want to consider gain of it although you can. There’s truly new renovations is some of the most effective periods to get these 5 star evaluations and seriously set your very best foot forward out there with these types of a substantial, large funds expense. We know, transpire with renovation. Variety 4 of our most common episodes ever on the Suite Place. This was episode 86 scheduling your hotel’s 2022 social media calendar portion just one. So this was these a large episode that we in fact had to do two parts of it. And this is truthfully one of my preferred episodes. We experienced Aislynn Roberts on and she’s one of our crew users from shopper good results. And she speaks to resorts on a day-to-day basis hoping to uncover inspiration for them to uncover posts about situations, community stories, features, seize bookings by way of social media. So what we resolved to do was take a calendar, the 2022 calendar. And we went by means of just about every one period and begun to fill out that calendar, give strategies for the summer season, the spring, the winter and the drop to support hoteliers fill that calendar out with just thrilling content. And all over again, this was just one particular of my favourite episodes, actually just finding resourceful and, and sharing with hotels. Some definitely, really unique means to, to spur engagement on their social channels. Number 5 was episode 83 state-of-the-art sentiment investigation and reporting. Now this was with Jason Lee, our chief technological know-how officer, most likely a single of the most recognizable voices on this podcast. He’s been with me countless times. And the explanation is, is since just what this episode was all about. A new rollouts for Journey Media Group, electronic solutions for inns. So Jason and his product or service and enhancement crew have been tricky at do the job. Were actually diving further into insights and info from guest suggestions. And this episode is all about that. Speaking about how we get that facts from visitor assessments and how we deliver that facts back to the hotelier to make smarter operational and cash choice. So this was a really terrific episode executing a hundred podcast episode could not have been completed without the aid of my promoting group and the support of Travel Media Group and listeners like you. So I want to thank you, but we’ve also had some attendees outside of the Travel Media Group organization, be part of us, some seriously significant names in the sector. I keep in mind we experienced a few episodes of Yan Phitom from STR for the duration of the throes of the pandemic in which we talked to him about, you know, what was on the horizon. What was the STR facts indicating to us which could provide clues? Due to the fact we had under no circumstances been by means of a thing like that in the business we have been by way of recessions in advance of, but practically nothing, nothing at all like we observed the earlier few decades, oh, we had hospitality influencer. Rupesh Patel on to speak about popularity administration and how essential that is for his motels and, and what he’s performing ideal now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some main gamers from lodge administration teams just be part of us and, and give recommendations and tips on electronic promoting. And I’m so thankful we have so numerous more company not capable to get to right now, but grateful for. So if you haven’t checked out some of those episodes, please do induce they are really, pretty insightful. And as a result of doing this a hundred episodes really worth, we have also have some actually exceptional yearly episodes that we do each and every one 12 months that I’ve seriously come to love and are some of my favorites. One particular of them is with our VP of merchandise and progress, Patrick O’Brien. He comes on every single year and we glance at the top rated 5 sentiment tags for hotels across the region. You know, we’ve talked about cleanliness, which was a large tag and topic in the course of the pandemic, obviously, and Patrick not only shares this knowledge with us, but he also shares strategies that you can respond to assessments as properly as leverage this knowledge for your social media internet marketing and internet websites. Yet another annual episodes we do with is with our president Dana Sanger. We do a calendar year in evaluate at the conclude of just about every yr, just conversing about the incredible accomplishments that the Journey Media Group crew have completed and, and milestones and targets that they’ve hit as perfectly as the value that we’re in a position to offer for our hotel associates. We’ve been in hospitality, as I have talked about in advance of for over 40 many years and, and have resorts that we work with throughout the nation. So this is a really great episode to sort of mirror on all the things that we’ve accomplished to enable even further those partnerships and bring on new and present associations in the market. And then past 12 months in 2021, we experienced one particular of, I would say the coolest series. And this was becoming equipped to listen to you, our audience, the listeners, the lodge listeners out there, and what they were able to do is share their stories of what we named hospitality heroes. So we experienced a, a quantity of episodes that we did in this collection just to figure out some of all those hoteliers that went higher than and beyond during what anyone argued the hardest time for our business. And there were just some astounding, astounding tales. And it was just this kind of an honor to share individuals in excess of a channel on a discussion board like this. And with that, I am really excited to announce that we are executing a 2nd series, which is going to be named Hospitality Trailblazers, where by we are gonna get some of the most significant and loudest voices in the lodge business. And we’re gonna invite them on the Suite Spot. We’re gonna communicate and we’re gonna decide their brain, inquire them what they assume about what’s what is on the horizon. What they imagine are some guidelines and tricks. When it will come to digital marketing for their management group, we are gonna have some seriously, really terrific guests and I am tremendous stoked about it. So you are listening to about it right here. 1st far more aspects to arrive about Hospitality Trailblazers. This is our next sequence that we have done to sort of truly amplify the voices of our sector. Simply because once again, we, we, we’re these a tight knit community, but once more, as we wrap up today, I just wanna thank anyone. My Travel Media Group crew, my marketing and advertising group for all the challenging perform that they’ve set into this, a hundred episodes is no uncomplicated feat. I wanna thank you. The hotel listeners and invite you. I know if you’ve been listening to us for some of these episodes would invite you to depart us a overview. We’d appreciate to hear your remarks and opinions about what we’re doing, recommendations about what you’d like to hear for our subsequent a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will speak to you following time on the Suite Place. To be part of our loyalty software, be positive to subscribe and give us a five star studying on iTunes. Suite Place is made by Journey Media Group. Our editor is Brandon Bell with deal with art by Barry Gordon. I’m your host, Ryan Embree, and we hope you liked your continue to be.